This projects is a great example of our studio’s ability to provide a complete service, from concept to production, including design, illustration, user interface, character animation, programming and much more.
Gumiflezet-Elite is a new product, allowing children to enjoy Gummy-Bears like candy shaped as cute monsters, but made with natural ingredients.
“The good monsters” also have an enemy: the evil “Net Worms” which represents the more harmful type of candy.
The monsters defend the plant from the Net Worms in various games the children can play. A global scoring system is applied to all games and converts scores to Gummy-Money. With this virtual currency we encourage long-term engagement: the player can buy various items from the store, expand and customize his virtual planet, send gifts to friends and at some points of the year can win real prises that would be mailed to them.
This project needed a special design approach to appeal to young kids in various ages. We looked for the “cool factor” and it guided us throughout the work on the Animation, the games, the UI and the overall user experience.
The technological aspects were also challenging, dealing with large amounts of data and traffic, unifying the parameters from different parts of the projects and keeping it all safe and secure, as after all, it’s intended for children.